| ZenGum |
03-16-2010 06:42 AM |
From the original post:
Quote:
The problem is, they didn't realize that a $10 payment bump over a 5-year loan nets an extra $1k in profit for the dealership. It's called "the $10 (or $15, or $20) close", and I only saw it fail when a person was really, really exasperated with us. The deal ends, and you wake up in a year realizing that, somehow, you're $6,000 upside down on your car,
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$10 x 12 months x 5 years = $600. Not $1k, and certainly not $6,000.
Why are we listening to this guy again?
The four-square thing could be either a clear and honest way to represent the variables, or a way to draw the customer into thinking about it in terms of how, rather than whether, to buy (and take finance from the dealer). Provided the customer knows that thy can arrange their own finance, I see no grounds for complaint. |
