Quote:
Originally posted by jaguar:
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My first statement was meant, to a degree, to be hyperbolic. I think Catwoman got that, even if you didn't.
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Originally posted by Beestie I didn't. I also didn't think it was very polite.
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Boys, boys. Beestie your concern is very much appreciated
, but if I were to take offence at what jag said it would be much the same as if I worked for an exploitative, sweat shop owning multinat, and then complained when people told me I was unethical. OK so my job is a lot smaller scale and less influential but the principles remain the same. I am in the business of making people feel bad.
I put a product in front of you that I tell you will make you feel good. You buy it with your maxed out credit card, and it makes you feel worse. There is already a new version to replace the old version and now you can't afford to go on holiday or send little Mary to college. I teach you that if you buy
those mints you will look as good as the airbrushed (and physically unachievable) model in the advert, and if you buy
that sofa your home life will be as functional and contented as the family on your screen. It's all a myth that you buy into because there is something lacking in your life, and I tell you I can replace it. OK, maybe it's your fault for believing me. But I'm very good at my job. It takes some strength of mind to resist, and I have already made sure I eliminated that by ensuring my flashing screens and ubiquitous billboards play up to your insecurity, self-doubt and curiosity. You don't stand a chance.
I hope this clears up the world of advertising for anyone still sympathetic to it, and while I am not so arrogant or 'high-powered' to assume that
I make all that much of a difference, in a few years time I may be, so I figure now's as good a time as any to start pursuing something real.
edited to amend improbably difficult syntax... now you know why I don't work in IT