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Nic Name · 02-18-2002, 02:03 PM

I'm not sure it's a case of attracting those who notice the spelling error, as attracting those who wouldn't have a clue what "objets" are.

Note that a google search of "objects d'art" gets about 8,400 results, with many of these sites using the correct French in the actual website, but trying to attract a less informed audience.

I think that's the thinking behind the likely intentional use of Objects d'Art in the signage.

Bear in mind too, that this is the brand name, so they can adopt any spelling of a store name they think works for their audience. Brand names often depart from grammatical spelling, for effect. It is also common in the antiques biz to offer in one shop both common objects with true art and antiques, and this is probably the thought behind the branding.

"Profits the man who sells best, not the man who spells best." -- Jaguar

02-18-2002, 02:03 PM	#5
Nic Name retired Join Date: Dec 2001 Location: Toronto, Canada Posts: 1,930	I'm not sure it's a case of attracting those who notice the spelling error, as attracting those who wouldn't have a clue what "objets" are. Note that a google search of "objects d'art" gets about 8,400 results, with many of these sites using the correct French in the actual website, but trying to attract a less informed audience. I think that's the thinking behind the likely intentional use of Objects d'Art in the signage. Bear in mind too, that this is the brand name, so they can adopt any spelling of a store name they think works for their audience. Brand names often depart from grammatical spelling, for effect. It is also common in the antiques biz to offer in one shop both common objects with true art and antiques, and this is probably the thought behind the branding. "Profits the man who sells best, not the man who spells best." -- Jaguar Last edited by Nic Name; 02-18-2002 at 02:07 PM.