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Originally Posted by SteveDallas
So how much of the training costs are borne by atheletes & families, and how much by corporate sponsors?
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I don't have the answer to that, but I know Michael Phelps was doing the cell phone commercial before the Olympics even started. I'm guessing he didn't do it for free--he either got the $$$ upfront or they paid for some of his expenses. That's not a put-down--it's totally legit for him to do that. You also see alot of Nike and other logos on on the athlete's clothing and other gear (not just Americans). Nike was providing that stuff, most likely for free, to get their logo on TV.