I have to chime in to praise the Chicago dog- Gold Coast dogs is the place/chain- the char dog is the order.
Vienna beef frank, char grilled, with all the classic Chicago trimmings- mustard, tomato, dill pickle, sport pepper, funky florescent green relish, dash of celery salt. On a soft , but not too soft bun. Perfect. Addictive.
So if you are thinking dog styles- you may be able to set a nitch and get some loyal fans by going Vienna/Chicago style. We have 3 places here that offer Chicago and they use it as a marketing point. Mount that Vienna beef sign on the outside. Its like a magnet.
In Saint paul there is a legendary classic hot dog cart. George's hot dogs. He has one of those characture sketches of him and his family on the front with giant heads and tiny bodies. Again simple, and its the face of George that sells the food as much as anything. Its George that is the marketing. Hes the cook.. Hes a smiling round man who, sells two combos- regular dog, bag o chips and a can o pop ($2ish) or you can upgrade to Polish sausage (that has the popping skin and good greasy delight, chips and pop ($2.75 I think). he offers mustard, ketchup relish, and kraut (and he puts them on). Also a few candy extras (.75) and apples. he makes change in his apron. George sets up in the same corner of a downtown park and gets the seasonal lunch crowd and orchestra, concerts and the (sniff...withdrawl....) hockey games. He always has a lunch line, and it moves fast enough, he doesnt try to offer too much. He vacations most of the deep winter and reappears as a sign of spring! He is to Rice Park what Wally the Beerman is to Twins games. You could shoot for classic.
How about Paul's Dogs? Or I like "Good Dog" . Simple, easy, if you are not linking yourself with a local, that is straight and suggestive of yumminess. I can see the logo of a well behaved mutt sitting at attention.
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