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I think it has to do with appearances. It's the same reason Clarence Thomas (a conservative black judge on the Supreme Court) used to get people way more riled up than other conservatives with comparable views. He's black, so people who disagreed with him saw his conservativism as not just wrong, but as a slap in the face, an affront to their stereotypes.
Same with Ann Coulter: usually women in politics aren't hot, both because they tend to be older and because I think politics wears people down. The fact that this rhetoric is coming from someone they find attractive (personally, I don't see it, I think she's creepy-looking) is gut-wrenching, and they feel betrayed by her beauty--so they end up hating her much more than they would if she looked like Phyllis Schlafly.
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