There is 1% difference between Apple's product and any other player on the market. A 1% that doesn't really justify an additional $100 in price, but... marketing!
$199 for a 2GB flash player? Why? My 40GB Creative Nomad Zen Xtra was that price a YEAR ago. (Better battery life than an iPod, but the user interface is on the side of the unit and not the front.)
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