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Undertoad · 12-09-2002, 03:58 PM

VW's marketing people are just brilliant, which is I suppose one reason why I run a GTI and have the VW Speed Racer poster on my garage wall.

They do the same thing with a lot of spots: they run the 60 second version a few times, and then they run the 30 second version, to save money but still evoke the full emotional whop of the 60 second version.

I know this has been done for a lot of other spots, like Pepsi during the Super Bowl, but it never seems to work as well as it does for the VW ads.

12-09-2002, 03:58 PM	#10
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	VW's marketing people are just brilliant, which is I suppose one reason why I run a GTI and have the VW Speed Racer poster on my garage wall. They do the same thing with a lot of spots: they run the 60 second version a few times, and then they run the 30 second version, to save money but still evoke the full emotional whop of the 60 second version. I know this has been done for a lot of other spots, like Pepsi during the Super Bowl, but it never seems to work as well as it does for the VW ads.