I'll throw in the two cents about which commercials I like the most (for the moment):
the Mitusbishi commercials for the Eclipse and their new SUV-ish thing.
Why, you ask?
They have kick ass music. I actually drove to Chicago to see the group that did the song for the Eclipse commercial (from Minneapolis). I'm impressed by people with good taste in music that manage to filter it into everyday life. If you're wondering, the Eclipse commercial is by Dirty Vegas, and the SUV-ish thing is Telepopmusik.
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