Arthur Dent: What's so unplesant about being drunk?
Ford Prefect: Ask a glass of water!
What you see there is Thailand's Miss Drunk competition, which is meant to promote Thai wines.
The winner was one Arunothai Sriaran. To win she had to drink approximately half a liter of the stuff and then make it through the shown obstacle course of bottles.
Thai senators were not amused, and called the event a disgrace to the dignity of Thai women. (Uhhhh... isn't Thailand one of the prostitution capitals of the world?)