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Several people have commented on who exactly the intended audience of these signs might be, so let me weigh in on that point...
...by observing that the signs are placed way out, as close as possible to a busy roadway, so that all passing motorists see them in their normal field of vision while driving by. If I wasn't intended to see it, or understand it enough to make intelligent comments about it, then they should have just printed it up in the church bulletin and handed it out to their members on Sunday morning.
If, however, they stick it in my face, so that I see it on the way to work, then I am the intended audience, by definition.
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There's a level of facility that everyone needs to accomplish, and from there
it's a matter of deciding for yourself how important ultra-facility is to your
expression. ... I found, like Joseph Campbell said, if you just follow whatever
gives you a little joy or excitement or awe, then you're on the right track.
. . . . . . . . . . . . . . . . . . . . . . . . . . Terry Bozzio
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