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It's idiotic because they studied... "more than 10,000 American customers of HurryDate — a company that gathers a couple of dozen people at a time for a round robin of three-minute speed dates"
Self-selected people who:
- Feel they can determine suitability in three minutes.
- Are more concerned with looks
- Who feel they can, in three mins, win on looks or overcome winning on looks
- Who feel they can assess a possible partner in three mins
- Who are willing to put their income up front
Such obvious selection bias means this tripe is not really suitable for the Times and belongs in Cosmo or Maxim instead.
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