News in the US goes by one slogan: "If it bleeds, it leads!"
I live next to the city with the highest homicide rate in the country (thanks Mayor Street!) and yet I have never personally witnessed a gun crime. 95% of crime is located in drug neighborhoods where there is battle over turf. If you don't go there, and it's easy to know where "there" is, you are not affected by the homicide rate. That's not to say it's not a problem, just not the kind of problem you think it is.
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