I thought she meant that women care less about a man's looks than a man cares about a woman's looks. (And as with everything, there are many exceptions to rules.)
For instance, I don't give one rat's ass if a man is bald or not. Often I have trouble describing a man (did he have a moustache? I have no idea) not because I'm not observant but because I think I'm looking more at the whole person.
But yeah, us women and makeup. I wear it less than I ever did... but today I thought about trying to look "good" at work for a change. I still feel like a giant ugly witch, but that's another story. When I lose this extra padding and am once again a goddess, I'm interested to see what men will decide to give me the time of day. Then I can say "no thanks, you didn't want to revel in the amazing personality that is me before, you don't get to now."
Then I will bag the nearest sugar daddy I can find...and one more problem will be solved. Why not? Everyone I know does it.