Wherever the money is, they take it away.
Wether thats the superbowl, the Champions league final, the Uefa cup final, or the world cup final.
Why don't you take a little look into recent history to see wether or not they took the money.
On soccer finals, the money is laid on either of the teams winning.
The draw is the most profitable.
How interesting to see how most heavily wagered soccer games head into overtime.
Of course you can call it coincidence.