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Alternative explanation
Ads rely on people NOT giving much thought to what they see.
What if you say "K-mart cars have Toyota wheels?" A little kid, not saturated with advertising, would believe you.
You might avoid Toyota =wheels=if that's what holds up K-mart cars. A whole -car- from Toyota? Must be a heap.
The advertising delivery method is kind of creative, though the message can (and will) be mis-interpreted.
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