[Pie]

Yeah, there was one of those billboards somewhere near Philly once upon a time. Ah, here's the link, and quote:

Interstates are an unlikely forum for theological debate. Some might even point to the modern commute, with its chaotic swirl of traffic and exhaust, as proof that God, if he ever existed, has absconded, leaving us alone with our dirty world.

And yet, on I-95 (as on other highways across the country), God himself has taken to the road. There, a billboard offers a chance to "Experience God" on a Web site. But God may need to up his game. Because several weeks ago, his competitor bought a billboard, too. Just a short distance away, another sign reads: "Don't believe in God? You are not alone."

The "Experience God" billboard was put up by the Light Houses of Oxford Valley, a church with relaxed worship procedures — wear what you want, feel free to eat and drink. The other billboard was crafted by the Greater Philadelphia Coalition of Reason, or PhillyCoR, an alliance of groups whose members "do not believe in supernatural powers," according to their phone message.

The churchgoers were the first to notice the proximity of the billboards. In a post on the church's blog, Pastor Bob Jones challenged the atheists: "I am not asking you to believe, but simply open your eyes and minds and see if there is something more."

Martha Knox, coordinator of PhillyCoR, read the blog and saw a chance to advance her organization's mission. "We want those who disagree with us to understand that we share the same secular values," she said. Because she believes that "charity is a secular, human value, not a religious one," she called the church to organize a joint day of service.