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Yes, the first rule of good business is location, location, location.
But with the wrong product, a great location isn't so great.
For example, what if you scope out the neighborhood, see that pass-by traffic is exactly at the level you want it to be because there are two large businesses. You set up your cart, and wait for the customers to stroll by.
Unfortunately, they keep on strolling by ... because the two largest businesses you set up next to are the editorial offices of Vegetarian times and PETA.
Little details mean a lot in marketing.
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