Expensive pens is their business, it's who they are, what they do. If they feel they want to honor Gandhi, should they suddenly go head to head with BIC? Should their customer base be deprived of an opportunity to make a gesture of peace and good will, to the man that ruined their empire? Nay, everyone should be able to salute Gandhi, in a manner comfortable to their class and culture.
ps- I understand the Undertoad pen will contain a USB flash drive, preloaded with first class porn.