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I admit, I'm a disposable-tosser too. I also buy cheap brushes and toss them. IMO, life's too short to clean some things for re-use. When I'm done painting, I'm usually so damn tired all I wanna do is wrap it all up in a wad of newspaper and be done.
OTOH there are some people who even wash out ziplock baggies for re-use. Also maybe they don't wash paper plates, but I've seen them wash foam ones, foam meat trays, etc., reuse jars and cans, wash plastic utensils, etc. I'd say there is a very real market for this.
Even filling it and pouring out twice, also, it uses less water than you'd use just in the sink or with a hose. Water costs are an issue for some people.
I'm not saying this is the most awesome, genius gimmick since the Sham Wow, but I still think it's kinda neat.
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