Aha, I stand corrected. I bought a DVD in Asda when I lived in Leicester (and worked at Asda!) and was asked for my details. As you say, it was for reasons of TV licensing. I forgot because it was so many years ago now!
I've only bought a prepay phone in the last 10 years, so I haven't been asked for details. I think anyone would understand the reason details are needed for a contract phone however.
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