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Originally posted by FileNotFound
You're talking Theory of Communication 101. Signifier & Signified.
As in the word/gesture/body language is the signifier but depending upon the culture it can signify somethign entirely different from the meaning. Feel free to look up more info on the topic. I forget who came up with this theory.
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Philosophy of Language covers this, too. Which would explain why you can love cunt, but understand why someone would be offended by being called a cunt.