Excuse me, but...poppycock!
Explore all your resources, employers, civic organizations...search online (I recommend starting
here.)
We get LOTS of third-party scholarship students who excelled academically. You might not HEAR about it as much, due to the aforementioned fascination with athletic prowess, but they're out there. Not all scholarships are just 'given', students can do some legwork and find some pretty nice awards out there.
This has been a public service announcement. Now don't be mad at me!