It only applies to wiffle ball bats (and possibly other crappy plastic sporting equipment in the Whiffle Ball family). For example, I believe Hertz has also trademarked the color yellow for truck rentals.
Pink is a registered trademark for Owens Corning insulation.
Brown is a registered trademark for UPS for delivery services.
You can trademark a color if you have worked hard to make that color recognizable as belonging to your product and nobody elses competing product, and as long as the color contributes nothing to the actual effectiveness of the product. In other words, you can't trademark yellow or orange for a life jacket.
Edit: Amusingly, this thread is making the Whiffle Ball trademark on yellow even stronger by publicizing it.
Last edited by glatt; 08-03-2010 at 07:27 AM.
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