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I have a theory, but it irritates me.
Theory: When new people come into an organization, they compulsively set about changing something.
Question: Why do they often change the name of the group ?
Many non-profit organizations do fund-raising to survive, and name-recognition is critical.
For example, "The ARC" used to be Association for Retarded Children.
OK, kids grow up so they kept "The ARC" as Association for Retarded Citizens
So we have a local group that provides employment for adults with developmental disabilities.
After years of building name recognition via professionally produced TV/radio ads
the new Board has changed it's name and launched it's (year end) fund-raising
with NO ads and all new new stationery.
And the new name they chose is "Excel"
My first reaction: Bedamned if I'm going to donate $ to MicroSoft
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