I found Consumer Reports to be a good bet. They can be kind of persnickety on the ratings but once you've decided what you want, for $15 or so they'll give you all the info on that car. The options and packages, the list and dealer cost with the current kickbacks and incentives. You can update the info as many times as you like for a month. I think most people would be surprised, the dealer isn't making as much as they think.
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