[HungLikeJesus]

Remember Jim Fixx?

In his books and on television talk shows, he extolled the benefits of physical exercise and how it considerably increased the average life expectancy. The cover of Jim Fixx' book, The Complete Book of Running, featured Fixx's muscular legs against a red cover. The book sold over a million copies.

... and then...

On July 20, 1984, Fixx died at the age of 52 of a fulminant heart attack, after his daily run on Vermont Route 15 in Hardwick.