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But, if these pictures aren't enough to convince the addicted to quit, perhaps they might discourage non-smokers from lighting up. How stupid would you have to be to take a first puff of something in a package like that?
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These warnings may work to dissuade non-smokers from starting, even if nothing works, as you say, to get the addicted to quit.
Unfortunately, the study does not appear to measure the effect of these images on young non-smokers. This approach may well be worth the effort.
Anyway, contrary to your analysis that the campaign isn't working, the CNN report and coverage by the BBC indicates otherwise. By your logic, any survey of smokers will show that nothing works. All those studied are still smoking. Perhaps the study should have included the impact of these images on people who actually quit, and there may be many. And the impact of these pictures on those who haven't started smoking.
And why should non-smokers care? A recent
study in the U.K. found that fewer than 10% of NON-SMOKERS studied were free of the effects of second hand smoke. The people most affected by smokers were their non-smoking loved ones. Don't expect that to change smokers' behavior.
What harm do these warnings cause, in any event?
Don't smoke
Canadian cigarettes. Not to worry.
