Big tobacco companies agreed to the cost of such messages and advertising in their various settlements of government litigation.
From an Internet appreciation point of view, for those that want to see the slickest public relations effort by an indefensible industry, just take a look at the website of Brown & Williamson, the company at the center of the movie,
The Insider.
Actually, big tobacco favours these warnings because they argue that informed free choice of the risks of smoking is a legal defense and limitation of their liability for the damages they cause to the health of their customers. And the damages have run into the hundreds of billions, as you know.
As part of the settlement B&W agreed to make details of the litigation and settlement public on their
website.
What a public minded corporate citizen! They'd have you believe.
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Throughout Brown & Williamson's web site, we describe our organization as "A Responsible Company in a Controversial Industry."
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