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Just a small devil's advocate here... part of the inherent, lifelong problem with advertising has been that it lies.
4 out of 5 dentists agree... when asked a loaded question that guides a clear answer
I'm Tiger Woods, and I love Bran Flakes... except actually, I hate them.
Best in its class... where class is defined so narrowly that it is the only candidate.
Everyone understands by now that all ads are complete crap. Many if not most people have TV systems that can skip them, and click-through rates are at all-time lows. The most important factor in whether I buy a product is if people I know and trust say it's good. You can't even trust strangers on the internet because fake reviews are so prevalent.
There's something nice about the idea of getting recommendations from your friends without those friends having to do any work to convey that information. Obviously there are some sensitive products that no one wants to talk about, but if you really like a certain product, why wouldn't you want to allow people to know that you like it?
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