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I would say that it is a step side-ways. It is my understanding that women in the wealthier Moslem countries (Saudi Arabia, Kuwait) already wear make-up behind all those veils. Have Saudi women become any more liberated as a result? To most Westeners it would appear not. I suppose an ardent feminist might argue that make-up is just one more way in which women turn themselves into "objects" blah, blah, blah. Such an argument would be completely beside the point, in my opinion.
Also, these are AMERICAN women who are selling the products. Well, are they selling Mary Kay or some similar line that encourages women to go into selling it themselves? If not, I'd say that this represented no great stride forward for Afgani women. So they wear make-up under their veils - they're still wearing veils. They still can't work outside their homes or run a business or a drive a car.
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