I have in-person met three women in this way and they were all quite accurate about who they are.
I think some of the confusion comes from people not being able to read or write correctly. One woman said that some of the guys were way, way off. "Why would they assume I was a NASCAR* fan?" she asked. I figured out that the song lyrics she'd quoted in her profile were part of a song used in a few NASCAR ads. An unhappy coincidence for her but you could see why that might happen.
*NASCAR = US auto racing league
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