I would say that because it's not packed full of sugar (as a preservative in part), it would be more prone to decay which is probably why the fridge is recommended.
I have bought blueberry spread over here before and found it to be quite mild also. I actually thought it was too mild. didn't really enjoy it. Can't remember the brand though. I never bought it again.
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Kind words are the music of the world. F. W. Faber
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