If they put it on the labels, they can spin it into a marketing strategy of their product having
terrior (e.g. wine, coffee, chocolate ... etc.):
Quote:
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... Terroir can be very loosely translated as "a sense of place," which is embodied in certain characteristic qualities, the sum of the effects that the local environment has had on the production of the product. Terroir is often italicized in English writing to show that it is a French loanword. ...
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