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Yeah, FB is a strange beast. My posts tend to attract the same folks over and over. Which is cool, because they are friends...but sucks, because I KNOW FB is limiting my audience.
Of course, on my politics/current events page, I can PAY to target specific people...and it works quite well. But then, aren't I buying friends in a way?
Then there is Twitter, which still does things linearly--for now. But quite frankly, once you have about 500 friends there, it's like pissing into the wind and hoping some of that piss lands on people other than yourself.
I play social media in a similar way to how I play business--I work the game to my advantage, rather than get run over by it. Some days are better than others.
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