Quote:
Originally Posted by glatt
We were a Nielsen family for a week about 20 years ago, and they only gave us $1 then.
It's funny that they upped it. $1 was a laughable amount back then for everything they wanted us to fill out.
It was just the token gesture so we would feel obligated to do the work.
I wonder if they did studies that people today won't feel obligated
if you pay the $1 but they will if you pay them $2.
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That was just a fore-runner business practice that the social media have jumped upon.
The $ gave the Nielsen company ownership of your responses.
FaceBook, Google, etc., have since done the same thing,
but they just declared their ownship, and skipped the $ part.