6/28: Aerosmith Dodge

[Undertoad]

[IMG]pictures/aerosmithdodge.jpg[/IMG]

I don't know what was being announced at this press conference, but I do know that it marks a new low in the concept of "corporate rock". Aerosmith made their name with sexual energy, gratuitous lyrics, and for inventing the idea of having a really ugly lead singer. (That "ugly" concept was later taken up by Rush, discredited in the image-happy 80s, and re-invented in the 90s by Nirvana and Kid Rock.)

However, none of that makes me think "Dodge". While big music events have long been sponsored by Visa and Coors and Michelob and such, for the most part they have stuck to artists with safer images. And nobody had the cojones to actually sit in front of a backdrop linking the band and the brand; it's just too obviously a total sell-out of massive proportions.

Of course, with the aging of the Aerosmith audience, maybe a good number of the listeners are also selling Dodges... from the showroom floor.