7/16/2003: Billboard Liberation Front strikes

Undertoad · 07-16-2003, 02:11 PM

Via Agenda Bender, this is the latest work of the Billboard Liberation Front, who strategically alter billboards to make a point. In this case the words "The Sappho Collection" were added to the billboard.

More images can be found here, along with a link to a news release that takes a kinda tongue in cheek view of the whole thing but makes a few interesting cases.

My blogger on the spot in this case feels that the modification is subtlely dumb in that they are pointing out what should be obvious to all who see the ad.

My own take is that, if the ad works perfectly, it will appear blindly evident to all those who care to see it -- and not at all evident to those who don't. If you want to see the women as lesbians, they appear to you as lesbians, and the ad works for you in that context. If you don't want to see the women as lesbians, you don't; and the ad works for you in THAT context, too.

TV ads have been playing with this a lot. The first example of it was Volkswagen's Golf ad featuring two young gents who find, and subsequently discard, a smelly old armchair. If you wanted to see those guys as gay, they were. VW took it a step further by sponsoring the Ellen "coming out" episode when other sponsors dropped out -- and that Golf ad was the first ad at the first commercial break. Could they be more clear about it?

But if you didn't watch that Ellen episode because you didn't go for such things, you probably didn't the VW Golf guys <-> Gay connection. (Come on, I know people who didn't, and resisted it when it was pointed out.) And the ad still worked for you; those were just two guys, driving around their semi-urban area together, looking for cheap ways to furnish their new apartment and communicating without words. (Yeah right)

So the BLF billboard addition "breaks" the ad by forcing the sexuality to be the primary aspect about it. It doesn't allow the viewer to interpret the photograph on their own. The problem, as blogger Bender points out, is that the billboard is located in San Francisco. If they really wanted to make the point strongly, they'd alter the same billboard somewhere where most people would interpret it as non-lesbian.

xoxoxoBruce · 07-16-2003, 03:43 PM

I think they look like sisters.

OnyxCougar · 07-16-2003, 04:29 PM

OK, maybe I've been sheltered or something, but I missed the Sappho reference.

So I looked it up, and found this.

Makes sense now.

Undertoad · 07-16-2003, 04:48 PM

I forgot to put "...and listen to Trio's 'Da Da Da'..." in the list of things that the Golf guys do.

Torrere · 07-16-2003, 06:52 PM

Thank you for the link, OnyxCougar. She has some very good poetry, it would seem.

xoxoxoBruce · 07-16-2003, 07:07 PM

What? Where? Golf guys?

OnyxCougar · 07-16-2003, 07:11 PM

Quote:

Originally posted by Undertoad
you probably didn't the VW Golf guys <-> Gay connection. (Come on, I know people who didn't, and resisted it when it was pointed out.) And the ad still worked for you; those were just two guys, driving around their semi-urban area together, looking for cheap ways to furnish their new apartment and communicating without words. (Yeah right)

Those Golf guys.

xoxoxoBruce · 07-16-2003, 07:18 PM

Thank You

OnyxCougar · 07-16-2003, 07:21 PM

Anytime, sweetie

Stonan · 07-16-2003, 10:44 PM

I just have to ask: Who the f*ck cares?

IMHO most people feel the same way. They're more intersted in the item(s) being flogged than the sexual orientation of the person(s) showing/demonstrating.

No one asks which way they vote or what religion they follow, why speculate on their sexual leanings?

I know, I know. Some people can't help themselves wondering. To those I say take a tour of the steamier side of the internet. It's the only place I know of that can actually cause you to be bored with sex...

Griff · 07-17-2003, 06:34 AM

Quote:

Originally posted by OnyxCougar

Those Golf guys.

Yah, they were a bit too thin and a bit too tidy weren't they?

Tobiasly · 07-17-2003, 06:43 AM

I didn't know who Sappho was either until I googled it. Guess their point would have been lost on me. I'm guessing it's some "inside" gay/lesbian reference, like Judy Garland?

So in that case, it seems like the BLF's target audience here would already be one predisposed to see the billboard as they are portraying it (aside from the fact that it's in San Francisco), and so I'd agree their efforts here are a little misplaced.

Griff · 07-17-2003, 06:44 AM

Quote:

Originally posted by Stonan

IMHO most people feel the same way. They're more intersted in the item(s) being flogged than the sexual orientation of the person(s) showing/demonstrating.

The sellers think its important, otherwise they wouldn't do it. I'm thinking of the Mitsubishi commercials with the very sexy heroin addicted chicks, if you drive this car you can have a car load of hot druggies? Sex sells to straights and gays alike but we still live in a world where some things have to be a little subtle so nobody freaks out.

Elspode · 07-17-2003, 09:27 AM

Advertising overall is beginning to target more diverse groups, including gays and lesbians. Hey, if there's a niche, someone will try to fill it (pun intended).

russotto · 07-17-2003, 09:35 AM

Quote:

Originally posted by Tobiasly
I didn't know who Sappho was either until I googled it. Guess their point would have been lost on me. I'm guessing it's some "inside" gay/lesbian reference, like Judy Garland?

Not an inside thing, but an overeducated thing.

Sappho of Lesbos is the reason lesbians are called lesbians. If you follow OnyxCougar's link, you'll see she wrote a lot of woman-on-woman poetry (actually, lyrics).

IIRC, during ancient times, Lesbos was known for its women -- not for their sexual proclivities, but for their beauty.

07-16-2003, 02:11 PM	#1
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	7/16/2003: Billboard Liberation Front strikes Via Agenda Bender, this is the latest work of the Billboard Liberation Front, who strategically alter billboards to make a point. In this case the words "The Sappho Collection" were added to the billboard. More images can be found here, along with a link to a news release that takes a kinda tongue in cheek view of the whole thing but makes a few interesting cases. My blogger on the spot in this case feels that the modification is subtlely dumb in that they are pointing out what should be obvious to all who see the ad. My own take is that, if the ad works perfectly, it will appear blindly evident to all those who care to see it -- and not at all evident to those who don't. If you want to see the women as lesbians, they appear to you as lesbians, and the ad works for you in that context. If you don't want to see the women as lesbians, you don't; and the ad works for you in THAT context, too. TV ads have been playing with this a lot. The first example of it was Volkswagen's Golf ad featuring two young gents who find, and subsequently discard, a smelly old armchair. If you wanted to see those guys as gay, they were. VW took it a step further by sponsoring the Ellen "coming out" episode when other sponsors dropped out -- and that Golf ad was the first ad at the first commercial break. Could they be more clear about it? But if you didn't watch that Ellen episode because you didn't go for such things, you probably didn't the VW Golf guys <-> Gay connection. (Come on, I know people who didn't, and resisted it when it was pointed out.) And the ad still worked for you; those were just two guys, driving around their semi-urban area together, looking for cheap ways to furnish their new apartment and communicating without words. (Yeah right) So the BLF billboard addition "breaks" the ad by forcing the sexuality to be the primary aspect about it. It doesn't allow the viewer to interpret the photograph on their own. The problem, as blogger Bender points out, is that the billboard is located in San Francisco. If they really wanted to make the point strongly, they'd alter the same billboard somewhere where most people would interpret it as non-lesbian.

07-16-2003, 03:43 PM	#2
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	I think they look like sisters. __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

07-16-2003, 04:29 PM	#3
OnyxCougar Junior Master Dwellar Join Date: Mar 2003 Location: Kingdom of Atlantia Posts: 2,979	OK, maybe I've been sheltered or something, but I missed the Sappho reference. So I looked it up, and found this. Makes sense now. __________________ Impotentes defendere libertatem non possunt. "Repetition does not transform a lie into a truth." ~Franklin D. Roosevelt

07-16-2003, 07:07 PM	#6
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	What? Where? Golf guys? __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

07-16-2003, 07:18 PM	#8
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	Thank You __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

07-16-2003, 04:48 PM	#4
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	I forgot to put "...and listen to Trio's 'Da Da Da'..." in the list of things that the Golf guys do.

07-16-2003, 06:52 PM	#5
Torrere a real smartass Join Date: Dec 2001 Location: Kirkland, WA Posts: 1,121	Thank you for the link, OnyxCougar. She has some very good poetry, it would seem.

07-16-2003, 07:21 PM	#9
OnyxCougar Junior Master Dwellar Join Date: Mar 2003 Location: Kingdom of Atlantia Posts: 2,979	Anytime, sweetie __________________ Impotentes defendere libertatem non possunt. "Repetition does not transform a lie into a truth." ~Franklin D. Roosevelt

07-16-2003, 10:44 PM	#10
Stonan Do-er of Deeds Join Date: Jun 2003 Location: Cloverdale, British Columbia, Canada, Earth, Universe #42 Posts: 41	I just have to ask: Who the f*ck cares? IMHO most people feel the same way. They're more intersted in the item(s) being flogged than the sexual orientation of the person(s) showing/demonstrating. No one asks which way they vote or what religion they follow, why speculate on their sexual leanings? I know, I know. Some people can't help themselves wondering. To those I say take a tour of the steamier side of the internet. It's the only place I know of that can actually cause you to be bored with sex... __________________ Jesus got it wrong by one letter: The Geek shall inherit the earth...

07-17-2003, 06:43 AM	#12
Tobiasly hot Join Date: Mar 2002 Location: Jeffersonville, IN (near Louisville) Posts: 892	I didn't know who Sappho was either until I googled it. Guess their point would have been lost on me. I'm guessing it's some "inside" gay/lesbian reference, like Judy Garland? So in that case, it seems like the BLF's target audience here would already be one predisposed to see the billboard as they are portraying it (aside from the fact that it's in San Francisco), and so I'd agree their efforts here are a little misplaced.

07-17-2003, 09:27 AM	#14
Elspode When Do I Get Virtual Unreality? Join Date: Dec 2002 Location: Raytown, Missouri Posts: 12,719	Advertising overall is beginning to target more diverse groups, including gays and lesbians. Hey, if there's a niche, someone will try to fill it (pun intended). __________________ "To those of you who are wearing ties, I think my dad would appreciate it if you took them off." - Robert Moog

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)