Jan 20th, 2017: Hupmobile

[xoxoxoBruce]

In days of old, when cars were bold, and national advertising wasn't invented, car manufacturers had a two front battle. One was to convince customers there shit was good, the second was to convince state legislators to improve roads. Many makes had sponsored coast to coast runs for publicity but Hupmobile came up with a new plan.

In 1916 Hupmobile initiated a longer test of the new and just introduced 1917 “Series R” touring car and sent one on a six month long forty eight state tour; on the run, the new car visited the capitol of each state.

The “New York Times” reported on January 28, 1917, that car arrived in Washington DC and had covered 19,861 miles. The 1200 photographs and five-thousand feet of “movie film", plus a detailed report of road conditions were turned over to the proper authorities for use in the advancing the movement for better roads.”