July 1st, 2017: Will Make You ~ The World

[xoxoxoBruce]

Will Make You ~ The World? what the hell is that about?
"Will make you" is the most successful phrase for starting a headline, and "the world" the most successful ending.
Well that's clear as mud, but it covers the ground.

A company called Buzzsumo advises companies how their competitors are doing in the last hour, day, week, year, etc.
They advise companies how to do better by reaching more market. Since so much business is online they monitor Facebook, Twitter,
Linkedin, Pinterest, Google and other sites.

It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?
To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the:
Headline phrases that drive most engagement on Facebook
Worst performing headline phrases on Facebook
Most effective phrases that start or end headlines
Optimum number of words and characters to use in a headline
Most impactful numbers to use in headlines
Most engaging Twitter headline phrases
Differences between B2C and B2B headlines

Of course internet data(where else can you get a pile of feedback data on 100 million headlines in seven months) and computers have
made things known that used to only come from crystal balls.



What it comes down to is they are fine tuning the art of Click Bait.



Much more here.