4/14/2004: Forehead ads

Undertoad · 04-14-2004, 12:13 PM

The price of these people's dignity: $11 an hour. They were amongst 40 people walking around Times Square, badged up like this to promote the Toyota Scion.

full story

Now here's the rub. By showing this image we are also engaged in the guerilla marketing. By discussing the image we are fully and complicitly a part of the whole thing. We accidentally/on purpose promote the Toyota Scion.

But there's one thing Toyota doesn't count on, and that's if we look at it and say it's ridiculous and that reflects on Toyota's complete and utter inability to market their cars.

This is actually the second time that forehead advertising was featured here. last time it was in Britain. Is it interesting to note that this Times Square marketing concept was put on by a Brit firm? (A different one than the first.)

04-14-2004, 12:13 PM	#1
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	4/14/2004: Forehead ads The price of these people's dignity: $11 an hour. They were amongst 40 people walking around Times Square, badged up like this to promote the Toyota Scion. full story Now here's the rub. By showing this image we are also engaged in the guerilla marketing. By discussing the image we are fully and complicitly a part of the whole thing. We accidentally/on purpose promote the Toyota Scion. But there's one thing Toyota doesn't count on, and that's if we look at it and say it's ridiculous and that reflects on Toyota's complete and utter inability to market their cars. This is actually the second time that forehead advertising was featured here. last time it was in Britain. Is it interesting to note that this Times Square marketing concept was put on by a Brit firm? (A different one than the first.)

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