Welcome to Thailand, and most specifically to an elephant grounds where they hold a contest to find "Miss Jumbo Queen". Here, contestant Lalita Songrat has won not the major award (I couldn't find the actual MJQ winner), but has in fact won the "heaviest" category, weighing in at 421 pounds.
So who will be Miss Jumbo Queen if not the jumbo-est queen? The contest is held "to select the contestant who best exhibits the characteristics of an elephant, by virtue of her grace, elegance and size". The job of the winner? "To lead the jumbo banquet and help promote elephant conservation causes in Thailand."