DSL Plans

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I'm trying to see which is the better deal. DSL from cox

Plan 1
Monthly Fee- 39.95/month
Install Fee- $45
Set Up Fee- $0
Equipment Description- Hardwares Cost will vary by retailer
No contract length
Equipment Cost $99.00
Downstream- 4000
Upstream- 512
Email Accounts- 7
No Dial up access
Web Storage- 10MB per email account
# of Static IP addresses- 0
# of Dynamic IP addresses- 1



Plan 2
Monthly Fee- $54.95
Install Fee- $45
No setup fee
Equipment Description- Modems are available for lease for a $10 monthly fee
Equipment Cost- $99.00
No contract length
Downstream- 5000
Upstream 768
Email accts.- 7
No Dial up access
Web Storage- 10 MB
NO Static IP address
Dynamic IP address- 1


Now i don't know which is better.

Also why does it say that you can lease the equipment for $10 a month but the cost of it is $99.00.

And is that a good price for the equipment or would i be better off buying my own.