How much time are you willing to waste?

[squirell nutkin]

I've noticed a trend of content, like the ugliest jeans for example, that require you to sit through (or multitask through) a short advertisement. I just close the window and skip whatever tantalizing bit of internet rubbish lies at the end of the advert.

I'm sorry, but your content is not scintillating enough for me to waste additional time by looking at an advert. Even useful information on the internet is not worth me letting an ad load. I'm hoping that if enough people click out right away the advertisers tracking analytics or whatever will see that their ad isn't being watched.

But even if they don't care, I don't care even more (or less)