SuperPAC Activism?

[Clodfobble]

Successful "issue" ads are the ones that scare people. They only work against new (usually progressive) policies, not established ones. Imagine the opposing ads:

"Democrat X is going to let those gays marry, and let those Mexicans flood over the border, and the country will go to hell! Dun dun DUNN!"

"Republican Y is going to... keep things the way they've already been for generations! Dun dun... dun?"

Fear is the only certain thing to motivate voters. And only every once in awhile does a conservative candidate provide a "new" policy to be afraid of, like waging a new war, or trying to overturn Roe v. Wade. The rest of the time, the issues are theirs to lose, because they are by definition trying to "conserve" the status quo.