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[Carruthers]

On the Indian sub-continent, spare wheels are still known as 'Stepneys', the original company having ceased trading after WW1.

Q. Living and working in Saudi Arabia for 12 years brought me in contact with many different nationalities. One day I was out with one of my Indian colleagues when we had a puncture and he immediately asked if we had a Stepney. Having never heard of the term I finally deduced it to be the spare wheel. It’s a term not used in the UK. Any comments?

A. This odd-sounding term for what we in Britain call a spare wheel or Americans a spare tire is known in some countries of the former British empire and colonies, including India, Bangladesh, Pakistan and Malta.

World Wide Words

I note that the top ad is dated 1907 and that the firm also traded from Berlin.
I wonder how long that arrangement lasted?

Grace's Guide to British Industrial History.