i *think* what the ad is trying to say (and forgive me if im stupid and am completely acting like an ass here...) but be a person rather than a doll in that you should be your self and wear the makeup/clothing/etc. (makeup in this case) that you want to and you feel comfortable in... and be unique rather than dressing/wearing makeup/acting like everyone else (like barbie...)
a while back, we were talking about how hello kittys beady eyes make "fill in name here" (sorry, i forget who it was and im too lazy to go back and look it up) paranoid. go to toys r us and walk down the barbie aisle. hundreds of females who all look the same staring at you. granted, some are molded from darker plastic than others, but still, they all look eerily similar.
that makes me paranoid.
i think the ad is just trying to convince people to
one) buy their products (obviously) and
two) encourage individualism (by buying their products..)