Commercials

[Sundae]

I expect to shout SPIDER! at the panto again this year and snicker to myself.
I'm in countdown mode btw, and I don't mean the late Richard Whiteley.

[DanaC]

Ha!

Now I have the countdown clock in my head. Duhduh duh duh duh dededuh

[DanaC]

Currently my favourite advert on tv:

[Sundae]

O
M
G

That's why Mum's been singing it for the last couple of weeks.
I questioned her and she didn't know why. I even asked whether it was an advert, as I heard it most often as she went to make a cup of tea or go for a wee during what was obviously an advert break.

I mean at least I know why I have "Pass the Dutchie ('pon the Left Hand Side)" in my head every Thursday and Friday.
Two of the refresh breads I bake are Duchy Organic loaves.
Still makes me do my nut when I catch myself though

[DanaC]

Irn Bru:

These both made me laugh

[DanaC]

Two adverts that take a serious look at gender, both of which are very clever:

First, an advert for Pantene hair products that draws on real research (the likeability study) showing the difference in how men and women are perceived when doing exactly the same things:



Second an advert for sanitary towels by Lauren Greenfield (winner of Sundance Film Festival’s Directing award for The Queen of Versailles)

[lumberjim]

Seriously? Or are you just trolling?

[DanaC]

Umm...seriously. I thought they were interesting.

I find it interesting that companies now think a feminist message is something that will sell.

They both play with ideas I find interesting - and concerning. Growing up as a girl, being told things done 'like a girl' are just a bit rubbish is something that has always bothered me (you throw like a girl, don't be such a girl etc). I believe that has an effect.

The stuff about likeability is also something I find interesting - though, those findings are a little less solid - many male bosses loose out on likeability too after all. But likeability studies have shown that if you present a mixed group of men and women with a dossier of a successful boss and give it a male name they will come up with very different words to describe that 'man' and a different conclusion as to whether they would want to be in 'his' company to the words they use and conclusion they draw when the dossier is given a female name. Identical dossier, of a real life person, with the only elements changed being the gender.

This stuff interests me. And the fact that companies are using it suggests something intriguing about their expectations.

[DanaC]

A much less impressive attempt to cash in on ideas of female empowerment - this one I find slightly disturbing! ;p



I really don't like the messages from this.

[DanaC]

Since I've posted about ads that play to debates on womanhood and feminism - heres a side step - one of my favourite portrayals of fatherhood in advertising.

For quite some time the images of fathers in adverts have been fucking appalling - they're either portrayed as slightly ridiculous, bumbling fools, or they're shown as one of the kids with the mum being the grownup.

Just lately there've been some much more positive images of fatherhood, but there has been a bit of a tendency for the more positive ones to show a kind of perfect modern man type image - trendy, 'metro sexual'/emotionally expressive etc. Which may well describe a lot of young dads, but how about that older generation? I don't know about anybody else's dads, but my Dad would never have got into a deep emotional conversation with his kids - he showed his emotion in other ways. And that is ok - you don't have to say I love you, as long as you love.

[Sundae]

I like. Dad as nurturer.

I wondered years back where the Dads in adverts were, finally deciding that men didn't buy the particular items being advertised in significant quantity for them to be the target audience. Supermarket clothes for children for example still seem to exist in a Dad-free world.

Thinking about "like a girl"... I wonder if it is the word girl that gives it a negative connotation. So that if it was "like a woman" would it be better? Or is it just the gender comparison. If someone said that you run like a black man I still think it would be a questionable comment, but probably meant as a compliment. How about suggesting someone dives like a gay, with the clarification that only if the gay person in question is Tom Daly.

I dunno, just musing.

Old Stephen Fry advert, because I'm reading his second volume of autobiography.
He said it made no sense to him either, but it paid exceptionally well for a young man who'd yet to become one of the stately homos of England.


I have no recollection of it, not knowing who he was at the time.
The Alliance and Leicester adverts however, I remember quite clearly (compact and bijoux, Mostyn, compact and bijoux).

[Gravdigr]

It's just stupid as hell, but, I love this commercial:

[Gravdigr]

Also, I kinda like this one:



But only cuz I love the song.

[Gravdigr]

I'm trying to decide if that's Craig Robinson of "Hot Tub Time Machine" fame.

Yes/no/maybe?

[Lola Bunny]

Hay Day commercial? Hahaha.....that is funny.

Anyways, I posted a reply after Jim's post but I think I forgot to press the submit button. :roll eyes: Anyways, I was wondering why the commercials that Dana put up is viewed as trolling. I personally like the "Like a Girl" commercial.