Old News - Starbucks Logo

skysidhe · 03-15-2008, 12:58 PM

Just an interesting article I found. So only a nerd ( me ) would be interested in the evolution of the mermaid on the starbucks cup.:p

http://www.endicott-studio.com/jMA03...heMermaid.html

old naughty starbucks cup logo?

current logo

As some readers may know, Starbucks had to change their corporate logo because some consumers found the suggestive split tail of their topless siren too lurid and sexually suggestive. A simplified logo was introduced, hiding the siren's breasts under waves of hair, and that in turn was cropped and enlarged so the split in the siren's tail would no longer show. The only indication now that the female icon is a sea creature is in the wavy lines, which originally were part of the representation of the two tails. And yes, although the image is that of a split-tailed sea creature, it is a siren. More specifically, it is a double-tailed siren, a baubo siren, which The Woman's Dictionary of Symbols and Sacred Objects points out, is "a cross between a mermaid and a sheila-na-gig" and is found as a decorative motif in many European churches and cathedrals. "Her suggestive pose, like that of the sheila-na-gig, referred to female sexual mysteries in particular."

Happy Monkey · 03-15-2008, 01:09 PM

Outside my condo:

I heard of it called a melusine, but a bit of Googling didn't indicate the split tail as a distinguishing feature, just a possibility.

xoxoxoBruce · 03-15-2008, 01:14 PM

Split tail? Meaning a mermaid with a crotch?
I can see that would be a desirable step up.

skysidhe · 03-15-2008, 01:15 PM

oooh nice! thanks for the photos!

I've heard melusine before too! ahh * googling*

yes Bruce...

she cured Demeter's depression with a lift of her skirts.

Urbane Guerrilla · 03-19-2008, 01:12 AM

Thought it was fishy, did they?? My, some people would get a nasty nosebleed if ever they mounted above the gutter...

As an amateur herald, I'm familiar with the melusine also -- as a two-tailed mermaid, and generally in that position. Said to be more popular in Continental heraldry than English.

The sort of thing you google up with "Melusine heraldic"

skysidhe · 03-24-2008, 06:21 PM

Quote:

Originally Posted by Urbane Guerrilla

Thought it was fishy, did they?? My, some people would get a nasty nosebleed if ever they mounted above the gutter...

Yes, and ironically it's the christians or other kinds of prudes who take the high ground who naturally assume the gutter.

Cloud · 03-24-2008, 09:42 PM

I think the original Starbucks outside of Pike Street Market still has the original logo.

Urbane Guerrilla · 04-21-2008, 12:28 AM

Now we're seeing a revival, with a bit of modification: a few more locks of hair combed down over the boobage.

lookout123 · 04-22-2008, 02:02 PM

and i will say that their focus on the product has done some good. their new "every day blend" does not taste like piss. i think it's pike's peak or something.

BigV · 04-22-2008, 02:48 PM

Pike Place Roast

Tink treated me to a large (yes, I am a luddite who insists on ordering large and not venti. I have been "corrected" by some barristas... it is annoying and comical) Gold Coast this morning. It was very tasty. The Pike Place Roast is good too.

Here's a picture of the cup:

kerosene · 04-22-2008, 03:47 PM

Arg! I got yelled at by a barista at the Barnes and Noble coffee shop once for saying Venti instead of large! I never know what to call the sizes when I order coffee.

Shawnee123 · 04-22-2008, 03:56 PM

Really? They do that? See, I'd be all like "you know what Barista lady? You serve coffee. You are a cofffffeeeeee serrrrrverrrrrrr. I want a large, and I want it now. I don't care if you call it Satan, just serve me my damn coffee and shut up."

No, I'd never really do that (I've worked in similiar industry and if anything am overly nice) but I find it hilarious there is so much pretention in the world of chain coffee shops.

kerosene · 04-23-2008, 04:41 PM

Quote:

Originally Posted by Shawnee123

Really? They do that? See, I'd be all like "you know what Barista lady? You serve coffee. You are a cofffffeeeeee serrrrrverrrrrrr. I want a large, and I want it now. I don't care if you call it Satan, just serve me my damn coffee and shut up."

I would imagine the sheer number of pretentious "Double-soy-hazlenut-latte, peon...huh" people served would constitute a little bit of "shut-the-fuck-up-and-call-it-large!" attitude. But I can't be sure.

hideouse · 04-24-2008, 12:16 AM

I suspect but am to lazy to find out fer sure that venti is Italian for 20, as in twenty ounce cups.

Urbane Guerrilla · 04-22-2008, 04:46 PM

I've always kind of figured the idea behind calling it "Venti" was that it was tall like a smokestack and therefore well up into the wind.

The book Punching In, which has a chapter on working in Starbuck's, doesn't shed light on this. It does talk a lot about how much coffee-drawing stuff you learn with them.

03-15-2008, 12:58 PM	#1
skysidhe ~~Life is either a daring adventure or nothing.~~ Join Date: Apr 2006 Posts: 6,828	Old News - Starbucks Logo Just an interesting article I found. So only a nerd ( me ) would be interested in the evolution of the mermaid on the starbucks cup.:p http://www.endicott-studio.com/jMA03...heMermaid.html old naughty starbucks cup logo? current logo As some readers may know, Starbucks had to change their corporate logo because some consumers found the suggestive split tail of their topless siren too lurid and sexually suggestive. A simplified logo was introduced, hiding the siren's breasts under waves of hair, and that in turn was cropped and enlarged so the split in the siren's tail would no longer show. The only indication now that the female icon is a sea creature is in the wavy lines, which originally were part of the representation of the two tails. And yes, although the image is that of a split-tailed sea creature, it is a siren. More specifically, it is a double-tailed siren, a baubo siren, which The Woman's Dictionary of Symbols and Sacred Objects points out, is "a cross between a mermaid and a sheila-na-gig" and is found as a decorative motif in many European churches and cathedrals. "Her suggestive pose, like that of the sheila-na-gig, referred to female sexual mysteries in particular."

03-15-2008, 01:09 PM	#2
Happy Monkey I think this line's mostly filler. Join Date: Jan 2003 Location: DC Posts: 13,575	Outside my condo: I heard of it called a melusine, but a bit of Googling didn't indicate the split tail as a distinguishing feature, just a possibility. __________________ _________________ \|...............\| We live in the nick of times. \| Len 17, Wid 3 \| \|_______________\| [pics]

03-15-2008, 01:14 PM	#3
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	Split tail? Meaning a mermaid with a crotch? I can see that would be a desirable step up. __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

03-15-2008, 01:15 PM	#4
skysidhe ~~Life is either a daring adventure or nothing.~~ Join Date: Apr 2006 Posts: 6,828	oooh nice! thanks for the photos! I've heard melusine before too! ahh * googling* yes Bruce... she cured Demeter's depression with a lift of her skirts. Last edited by skysidhe; 03-15-2008 at 01:25 PM.

03-19-2008, 01:12 AM	#5
Urbane Guerrilla Person who doesn't update the user title Join Date: Jul 2002 Location: Southern California Posts: 6,674	Thought it was fishy, did they?? My, some people would get a nasty nosebleed if ever they mounted above the gutter... As an amateur herald, I'm familiar with the melusine also -- as a two-tailed mermaid, and generally in that position. Said to be more popular in Continental heraldry than English. The sort of thing you google up with "Melusine heraldic" __________________ Wanna stop school shootings? End Gun-Free Zones, of course. Last edited by Urbane Guerrilla; 03-19-2008 at 01:21 AM.

03-24-2008, 09:42 PM	#7
Cloud ... Join Date: Feb 2007 Posts: 8,360	I think the original Starbucks outside of Pike Street Market still has the original logo. __________________ "Guard your honor. Let your reputation fall where it will. And outlive the bastards!"

04-21-2008, 12:28 AM	#8
Urbane Guerrilla Person who doesn't update the user title Join Date: Jul 2002 Location: Southern California Posts: 6,674	Now we're seeing a revival, with a bit of modification: a few more locks of hair combed down over the boobage. __________________ Wanna stop school shootings? End Gun-Free Zones, of course.

04-22-2008, 02:02 PM	#9
lookout123 changed his status to single Join Date: Apr 2004 Location: Right behind you. No, the other side. Posts: 10,308	and i will say that their focus on the product has done some good. their new "every day blend" does not taste like piss. i think it's pike's peak or something. __________________ Getting knocked down is no sin, it's not getting back up that's the sin

04-22-2008, 02:48 PM	#10
BigV Goon Squad Leader Join Date: Nov 2004 Location: Seattle Posts: 27,063	Pike Place Roast Tink treated me to a large (yes, I am a luddite who insists on ordering large and not venti. I have been "corrected" by some barristas... it is annoying and comical) Gold Coast this morning. It was very tasty. The Pike Place Roast is good too. Here's a picture of the cup: Attached Images __________________ Be Just and Fear Not.

04-22-2008, 03:47 PM	#11
kerosene Touring the facilities Join Date: Nov 2002 Location: The plains of Colorado Posts: 3,476	Arg! I got yelled at by a barista at the Barnes and Noble coffee shop once for saying Venti instead of large! I never know what to call the sizes when I order coffee.

04-22-2008, 03:56 PM	#12
Shawnee123 Why, you're a regular Alfred E Einstein, ain't ya? Join Date: Jun 2006 Posts: 21,206	Really? They do that? See, I'd be all like "you know what Barista lady? You serve coffee. You are a cofffffeeeeee serrrrrverrrrrrr. I want a large, and I want it now. I don't care if you call it Satan, just serve me my damn coffee and shut up." No, I'd never really do that (I've worked in similiar industry and if anything am overly nice) but I find it hilarious there is so much pretention in the world of chain coffee shops. __________________ A word to the wise ain't necessary - it's the stupid ones who need the advice. --Bill Cosby

04-24-2008, 12:16 AM	#14
hideouse Coronation Incarnate Join Date: Jun 2005 Posts: 91	pretension and cup sizes I suspect but am to lazy to find out fer sure that venti is Italian for 20, as in twenty ounce cups. __________________ If you need a straight line, I've usually got a few to spare.

04-22-2008, 04:46 PM	#15
Urbane Guerrilla Person who doesn't update the user title Join Date: Jul 2002 Location: Southern California Posts: 6,674	I've always kind of figured the idea behind calling it "Venti" was that it was tall like a smokestack and therefore well up into the wind. The book Punching In, which has a chapter on working in Starbuck's, doesn't shed light on this. It does talk a lot about how much coffee-drawing stuff you learn with them. __________________ Wanna stop school shootings? End Gun-Free Zones, of course.

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