Brexit

[DanaC]

Specific examples in this instance wouldn't be of value. The point was to flood the twittersphere with a weight of posts

Bear in mind a significant proportion of voters went to the poll not really knowing how they would vote or what the main issues were. Seeing a stream of pro-Brexit posts on social media gave the impression of an overwhelming level of support for leaving.

Facebook posts and tweets don't impact individually, they are just the individual droplets of water - its the deluge that does the damage.